Where purpose meets prosperity. A brand built on the idea that what you build should outlast you — and flow to the people you love.
Brand Guide
The Name
Ignite Legacy
Two words. One for where you are, one for where you’re going.
The Now
Ignite — The spark. The moment you decide your life is worth more than just getting by. The energy that moves you from thinking about it to doing it.
The Future
Legacy — What lasts. What flows forward. What your kids will look back on and say — my mom built that.
You don’t just teach people to earn — you ignite legacies.
The brand runs on two currents: gold for what you’re building, blue for the flow that carries it forward. Water themes connect to the product, the income model, and the feeling of overflow.
The Visual Metaphor
The Gold Current
Gold builds it. Water carries it.
The golden current is the visual thread through the entire brand — the idea that what you build doesn’t sit still. It flows downstream. To your family, your team, your ambassadors. This isn’t a stagnant business. It’s a living stream.
The Source
Where it begins. The $99 course — named for a spring, not a database.
The Reservoir
Where resources pool. Scripts, templates, swipe files — stored for when you need them.
Legacy Streams
Where income flows. Affiliate, coaching, creator — tributaries from the same current.
Why water? Aubrey’s core product is Enagic (water systems). The brand language — Source, Reservoir, Streams, Flow, Overflow — ties the business model to the product itself. Gold gives it weight. Water gives it movement.
Color Palette
The Palette
Warm gold on dark earth. Steel blue as the quiet current underneath.
Core Colors
Deep
#030302
Primary background. The foundation everything is built on.
Primary Gold
Primary Gold
#c1a97f
Primary accent. CTAs, links, active states, highlights. The reward color.
Dark Gold
Dark Gold
#b18d4f
Gradient partner. Paired with Primary Gold for buttons and depth.
Steel Blue
Steel Blue
#6E8DA6
Secondary accent. The “flow” color — progress, water, calm.
Sand
Sand
#f2e6de
Primary text. Replaces pure white for warmth and luxury.
Deep Gold
Deep Gold
#7f5940
Tertiary depth. Used in gradients and background layers.
Semantic Colors
Success
Flow
#6E8DA6
Success, completion, positive change. The water current.
Warning
Ember
#FF5A5A
Warning, urgency, errors. Represents friction and the “old way.”
Premium
Gold
#c1a97f
Premium, achievements, Ambassador status. Now same as primary.
AI
Purple
#A78BFA
AI Coach, intelligence, insight. The “smart” accent.
Typography
Three Fonts. Three Roles.
Each font has a distinct personality and a defined role in the hierarchy. They should never be swapped.
The Discovery Process is the exact framework that changed my life — and I've watched it change hundreds of others. Stop chasing the hustle and start building something that lasts.
Inter — 300–700 — Body text, descriptions, data, forms. Sand at 60% on dark.
Brand Language
The Word Map
Brand words name places. Standard English labels actions.
Ignite Legacy
The brand. The platform. The business.
Brand Name
The Source
The $99 core course. The 4-Part Discovery Framework.
Location
The Reservoir
Bonus vault. Scripts, templates, swipe files. Unlocked after The Source.
Location
The Inner Circle
The community. Discussion, wins, collaboration.
Location
Marketplace
The store. Products, coaching, add-ons. Tagline: “Choose your Legacy Streams.”
Ambassador income tracks — affiliate, coaching, creator. Add-on.
Concept — Add-on
The Discovery Process
The 4-step framework: Discovery, Upgrade, Asset, Clarity.
Concept
Clarity Call
1:1 strategy session after The Source. Gateway to Ambassador.
Concept
Ambassador
Approved partner. Earns commissions, full portal access.
Role
Action Labels
✓ Start Training Course CTA
✓ Submit Application Ambassador apply
✓ Copy Link Referral link
✓ Book Clarity Call Scheduling
✓ Watch Training Video player
✓ View Dashboard Navigation
Pipeline
The Member Journey
Three stages. Clear status labels used across the platform.
Stage 1
Student
Purchased the course. Active in The Source.
→
Stage 2
Candidate
Course complete. Applied for Ambassador.
→
Stage 3
Ambassador
Approved partner. Full portal access + commissions.
Navigation
Sidebar Architecture
Brand names for destinations. Locked items grayed until earned.
Ignite Legacy
DashboardProgress overview, streak, next steps
The SourceCore training — the $99 course
The ReservoirComplete The Source to unlock
The Inner CircleCommunity feed & collaboration
MarketplaceProducts, coaching, add-ons
Ambassador PortalAmbassadors only
JD
Jordan Davis
jordan@ignitelegacy.com
Admin view: Everything unlocked + an Admin tab with analytics, user management, and content editing.
Themes
Deep Current & Shoreline
Two visual modes. Toggle lives in user settings.
Deep Current
Dark Mode — Default
Dark earth backgrounds, warm gold accents, sand text.
Tap to preview
Shoreline
Light Mode
Clean, warm, sunlit. Cream backgrounds with muted gold and blue accents.
Tap to preview
Design Principles
How It All Feels
Glass, Not Flat
Backdrop-blur, semi-transparent backgrounds, subtle borders. Depth without heaviness.
Sand, Not White
Text is always #f2e6de (Sand), never pure white. Muted text uses Sand at 58% and 34% opacity.
Motion With Purpose
Subtle movement only. Nothing flashes, bounces, or demands attention.
Clarity Over Cleverness
If a user has to decode a button, the label failed. Premium comes from visuals, not vocabulary.
Logo
The Wordmark
Playfair Display. “Ignite” standard weight, “Legacy” italic gold. The typography is the logo.
Ignite Legacy
Ignite Legacy
On light backgrounds
Ignite Legacy
On dark backgrounds
Future Marketing
Archetype Landing Pages
Three audience archetypes, each with its own color world and marketing copy. Same platform underneath — different front door.
Tap a card to preview the palette
The Matriarch
The mom who's done trading time for money. She wants to be present for her kids and build something of her own.
The Architect
The strategic thinker building a parallel income stream alongside their career. Didn’t quit — just built smarter.
The Visionary
The nomad. Location-free, future-focused, building from a laptop anywhere in the world.
Select Landing Page
Matriarch
Architect
Visionary
ignite.legacy/join/you?vibe=architect
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Copy
Phase 3. Each archetype becomes its own landing page, social kit, and email templates. We start with The Architect, then add the others whenever you’re ready.